Luciana Rodrigues joined Turner in October 2013 to lead a collaborative Team of creative, planners and producers across Latin America– including Brazil, Argentina, Colombia, Venezuela, Chile and Mexico, besides Miami and Los Angeles, in the US – the last two, responsible for pan-regional sales.
She is responsible for the creation and development of the Innovations group, allied to Ad Sales and Networks (TNT, Warner, Cartoon Network, Space, tbs, among others). Its main objective is to promote a combined positioning between the advertising brands and the Turner networks, offering a unique experience to Turner’s clients and, most importantly, aiming to do not interrupt the audience.
Rodrigues is graduated in Marketing & Advertising at Universidade Mackenzie, and has 20 years of professional experience as a Head of Client Services. Before joining Turner, she worked at J. Walter Thompson, F/Nazca Saatchi & Saatchi and W/Brasil, serving important global advertisers, such as Mercedes -Benz, Diageo, Procter & Gamble, Nestlé, Unilever, Johnson & Johnson, Mondelez, among others.
Throughout her career, she’s been rewarded with 5 Lions in Cannes, 2 Effie Awards, 1 D&AD, 2 One Show, 2 Effie Awards, 3 Promax among other global prizes.